Why Schoffel is Such an Iconic Country Brand

Schoffel: Iconic Country Clothing Brand

Schöffel: A Perfect Blend of German Precision and British Country Style
Founded in 1804 in Bavaria, Germany, Schöffel has remained a family-run business for over six generations. Today, Peter Schöffel leads the company, upholding traditions and values that go beyond financial success, which is key to their enduring legacy.

The Legacy of Schöffel

- Teigh Sock in Burnt Orange -
With over 200 years of expertise, Schöffel is one of the oldest family businesses in Bavaria. Surviving wars, recessions, and the rise of global brands, their resilience speaks to the strength of their foundations and values, keeping them at the forefront of their industry.

From Stockings to Technical Mastery

Schöffel's journey began with the production of stockings under Georg Schöffel. After World War II, Hubert Schöffel expanded the business by acquiring a lederhosen factory and producing men's and children's trousers. In the 1960s, Schöffel ventured into technical sportswear, becoming a market leader in breeches, coats, and hiking clothing by 1975.

Partnership with GORE-TEX®

- Ptarmigan Ultralight II Coat in Forest Green -

In the late 1970s, Schöffel embraced GORE-TEX® technology, despite initial quality concerns in the market. Their bold move to produce 24,000 coats with this new waterproof membrane paid off, solidifying a strong partnership with GORE-TEX® that continues today.

Schöffel Country: Where German Craftsmanship Meets British Countryside

- Ketton II Jacket in Tundra Green -
Schöffel Country, the UK distribution arm, was founded in Oakham, Rutland. Combining the Schöffel family's manufacturing expertise with British countryside heritage, Schöffel Country products are designed specifically for country life, making it a go-to brand for country clothing. This brand gifted

A Commitment to Sustainability

Schöffel sees sustainability as a lifelong commitment, not just a trend. They take active measures to minimize their environmental impact, such as using climate-neutral green gas at their Schwabmünchen location and ensuring 95% of their globally produced textiles are transported via sea or rail. Schöffel also avoids PFCs in their products and is a member of the Fair Wear Foundation, working to ensure fair conditions for workers in their supply chain.

Quality Materials and Ethical Practices

- Schoffel Lyndon Fleece Gilet in Forest -
Schoffel uses only faux, synthetic furs and mulesing-free wool, and they are committed to the Responsible Down Standard (RDS). They support various countryside charities, including The Game and Wildlife Conservation Trust and The Atlantic Salmon Trust, further demonstrating their commitment to environmental stewardship.

Innovation Meets Tradition

- Chapel Porth Rugby Shirt in Vintage Navy -
Schöffel's reputation for high-performance, reliable apparel is built on their use of cutting-edge materials and techniques. They create clothing that combines traditional country style with advanced weatherproofing technologies, ensuring maximum protection, comfort, and functionality for those who love the outdoors.

The Schöffel Fleece Collection

- Lyndon Fleece Gilet in Navy -
The Schöffel fleece, one of the brand's most popular lines, exemplifies their commitment to quality. Manufactured in Italy and assembled in Latvia, these fleeces are designed for comfort, warmth, and durability. Whether worn casually or layered under a technical coat, the Schöffel fleece is a versatile piece for every occasion.

The Ptarmigan Shooting Collection

- Schoffel Ptarmigan Hunting Coat Waterproofing is known as some of the most reliable in the shooting world -
The Ptarmigan shooting coat was the first product launched by Schöffel Country, and it remains a flagship item. Incorporating materials like GORE-TEX® and Cordura, the Ptarmigan collection offers technically advanced and reliable clothing for field sports, designed with attention to detail and a focus on the wearer’s needs.

Schöffel even offers a repair service to extend the life of their products, ensuring customers get the most out of their investment.

Conclusion: A Brand That Cares
Schöffel is more than a good brand; it's a great brand. Rooted in tradition and values, Schöffel cares deeply about its workers, production partners, the environment, and most importantly, its customers. They offer thoughtfully crafted products that combine the best fabrics with the latest technology, all while maintaining a timeless country style. Schöffel is dedicated to helping you enjoy the outdoors in comfort and style.

Click Here to browse our range available online with finance through Klarna and next-day delivery or take a look at our Schoffel Worcestershire range in our country clothing store.